Auckland, New Zealand

You build
the business.
We handle
everything behind it.

Trade Shield provides practical business support for Kiwi tradies - from Health & Safety and bookkeeping to advanced admin and marketing. We take the paperwork and back-office pressure off your plate, so you can focus on the work that actually makes you money.

Book a Free Chat See How We Can Help
Built for Kiwi tradies. Practical support. Real business experience.
Health & Safety
Bookkeeping
Accounting Support
Advanced Admin
Marketing
What We Do

Professional solutions for businesses that build things.

Running a trade business involves a lot more than being good at your trade. From compliance and bookkeeping to admin and marketing, there's always something that needs doing.

Trade Shield gives you access to the support you need, without the cost and commitment of building a full in-house team.

Health & Safety

Keep your business compliant, organised and ready for SiteWise and client requirements.

  • Health & Safety systems
  • HazardCo setup & support
  • SiteWise prequalification
  • Safety documentation
  • Site audits
  • Toolbox talks
  • Incident management
Explore H&S

Bookkeeping

Keep your accounts organised, your invoices moving and your job costs visible.

  • Xero support
  • Invoicing
  • Reconciliations
  • Accounts administration
  • Job costing
  • Tracking categories
  • Financial reporting support
Explore Bookkeeping

Accounting Support

Take the pressure out of the numbers with practical financial administration and business support.

  • Xero setup
  • Financial administration
  • Reporting support
  • GST preparation support
  • Accountant coordination
  • Business financial organisation
  • Cash-flow visibility
Explore Accounting Support

Advanced Admin Support

From everyday paperwork to complex business systems, we keep the back office moving.

  • Job management
  • Client communication
  • Subcontractor administration
  • Document management
  • Scheduling & CRM management
  • Process creation & business systems
  • General administration
Explore Admin Support

Marketing

Get your business seen, attract better leads and build a professional presence online.

  • Social media management
  • Facebook & Instagram advertising
  • Google Ads
  • SEO
  • Website support
  • Content creation
  • Marketing strategy
Explore Marketing
Why Trade Shield

More than admin. We understand your business.

Trade Shield works specifically with tradies and small businesses, so we understand the realities behind the scenes - jobs running late, paperwork piling up, compliance requirements, invoices waiting to be paid and a business owner trying to do everything themselves.

We become an extension of your team, giving you practical support across the areas that keep your business running.

Industry Experience

We understand the construction industry and the demands placed on trade businesses.

One Team. Multiple Solutions.

Instead of juggling multiple providers, access support across admin, H&S, bookkeeping and marketing.

Practical Support

We don't overcomplicate things. We find what is slowing you down and help fix it.

Built Around Your Business

Whether you need a few hours of support or a complete back-office solution, we can scale with you.

Chanel Jay, founder of Trade Shield NZ
10+ Years of industry experience
Google Reviews

Don't just take our word for it.

See what the businesses we work with have to say about Trade Shield.

5.0
★★★★★
Google Reviews · Auckland, NZ
David Caesar Point of Impact Limited
★★★★★

"A very professional service from someone with the experience and knowledge to offer sound advice and solutions to those of us in trade industries. I wouldn't hesitate to recommend Chanel Jay to everyone in trade industries."

Iconic Decor Decorating Business
★★★★★

"Chanel has been an amazing support for my business. She is highly organised, professional, and always goes the extra mile. From chasing up clients and reviews to handling day-to-day tasks, she has taken a huge load off my shoulders. She's reliable, proactive, and makes sure everything gets done smoothly."

Joe Howard Howard Homes
★★★★★

"I started my construction business early this year and reached out to Chanel at Trade Shield to help. Honestly I couldn't rave about her more - she was so helpful and organised, she knew exactly what I needed to do and made the whole process so easy. She has been helping with all of the behind the scenes stuff you wouldn't even think of, and on top of that she made my website too which I absolutely love. Worth absolutely every penny and more."

Read All Google Reviews →
Get in Touch

Let's take some of the business off your plate.

Tell us a little about your business and what you need help with. We'll get back to you to see where Trade Shield can help.

No contracts, start with what you need
H&S, bookkeeping, admin and marketing under one roof
Practical support built for NZ trade businesses
Over a decade of real business experience

How can we help?

Chanel Jay, founder of Trade Shield NZ
Our Story

Meet Chanel - Founder of Trade Shield NZ

Hi, I'm Chanel - founder of Trade Shield NZ, lover of a good spreadsheet, and yes, there is almost always a can of Monster Energy in my hand. That's not a quirk, that's a promise: I bring that same high-octane energy straight into your business every single day.

I started Trade Shield in 2021 because I watched too many hardworking tradies and business owners drown in paperwork, H&S headaches and invoices that never seemed to get sent. Enough of that. With 10+ years across Health & Safety, bookkeeping and business admin, I know exactly what needs doing - and I actually enjoy doing it (Monster in hand, obviously).

Think of me as the turbo-charged back office you never knew you needed. Less chaos, more cash flow, and a whole lot less stress for you on site.

Get in Touch →
Our Mission

Empowering Kiwi Tradies to Focus on What Matters

At Trade Shield, our mission is simple:

To empower Kiwi tradies and business owners by handling the admin, health & safety and financial tasks that slow them down — freeing up their time and energy to grow their business and get the job done right.

We understand the unique challenges of the trade industry - juggling site work, compliance, cash flow, clients and everything else that comes with running a business.

We're here to provide practical support that makes your working day easier, your systems stronger and your business more profitable.

2025 NZ VA Awards Finalist badge

A proud finalist of the NZ VA Awards for the Best VA Specialty or Niche category.

Ready to get started?

Ready to get back to the work that matters?

Let Trade Shield handle the business behind your business.

Book a Free Chat Get in Touch